Potential unlimited

Education Times spoke to Asghar Wajahat, officiating director, AJK Mass Communication Research Centre (AJK MCRC); and professor and coordinator of the TV Journalism Programme at the Jamia Millia Islamia (JMI) on various aspects of media. On mass media
Mass communication or mass media is a broad term that describes various forms of communication. It constitutes theatre, dances and folk arts; print media; radio, television and cinema.Internet is an integral part of media, today. Role of media
While it continue its effort to spread awareness about the problems faced by people, media can play a positive role in promoting communal harmony.
The JMI is introducing a one-year PG diploma programme in development communication to focus on issues of development and to equip students with necessary skills. Career opportunities
The growth of satellite TV has revolutionised the world of mass communication by creating immense career opportunities. Sectors like the print media, radio and cinema are witnessing rapid expansion. The industry requires specialists proficient in multiple skills. The need of the hour is to introduce courses based on industry demands. Besides AJK MCRC, other constituents of the JMI are constantly making efforts towards the same. Last year JMI’s department of Hindi launched a one-year part time TV Journalism course, which has been well received.
Qualities required Besides the obvious communication skills, awareness is the most crucial quality needed. Unless one is aware about society, culture, politics, economics and literature, it will be difficult to recreate the gravity of the subject one is trying to communicate. Thus, it is advisable to have interest and knowledge in a wide range of subjects. The ability to adapt to latest technologies is also crucial.